ABOUT

The Brand

ETEIRE, (pronounced Et - Eye - A) encapsulates the allure of holiday and resort living through intricately curated and designed, small-run collections. After over a year of planning and refining, ETEIRE is the creation of a staple Swim and Resort wear label. Each item has been designed in-house within Sydney, Australia.

The founder's love and passion for the fashion industry was the beginning of her journey into creating a slow-fashion focused brand, where each collection is crafted with the intention of creating a story as the Attire of an Endless Summer.

The core aim of the brand is to celebrate the essence of femininity and beauty through luxurious silhouettes and styles that make individuals feel their best. Each exclusive collection is designed with the intention to be worn effortlessly, remain versatile, functional and irresistible. ETEIRE is an empowering reminder to every individual to chase their dreams, passions, and create memorable moments.


The Name

The name ETEIRE (pronounced Et - eye - Ar) holds an array of hidden meanings.

'ET' The founders Initials;
‘ÉTÉ’  The French word for Summer;
'ETEIRE' A play on the word 'ATTIRE'
Together forming a meaning of  ‘Summer Attire’
 

Eteire aims to be more than a brand.We aim to innately form an inspiring and empowering community where all individuals can share summer moments alongside their Eteire pieces, the Attire of an Endless Summer.

We invite you all to become a part of our community.

With Love,

Emily x